ScoopWhoop: Redefining News and Entertainment for the Digital Age
Engaging Millennials and Gen Z with Innovative Content Delivery
Engaging Millennials and Gen Z with Innovative Content Delivery
ScoopWhoop approached us with a vision to create a suite of mobile apps that would revolutionize how millennials and Gen Z consume news and entertainment content. Their goal was to build a platform that could deliver engaging, bite-sized content while competing with social media for user attention.
In an era of information overload and shrinking attention spans, ScoopWhoop faced the challenge of not only creating compelling content but also delivering it in a way that would engage and retain young, digitally-native users. They needed a solution that could compete with social media platforms while providing credible news and quality entertainment.
We developed an intelligent algorithm that curates and presents content based on individual user preferences and behavior. This increased average session duration to 8 minutes and boosted daily active users by 150%.
We implemented a machine learning-based content tagging system that clearly distinguishes between news, opinion, and entertainment. This increased user trust by 60% and improved content discovery by 80%.
We created a native advertising system that seamlessly integrates sponsored content with organic posts. This reduced ad-related uninstalls to 5% while increasing ad engagement rates by 300%.
Built for Performance and Scalability
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