ScoopWhoop: Redefining News and Entertainment for the Digital Age

Engaging Millennials and Gen Z with Innovative Content Delivery

Microsoft edge scoopwhoop trending online media company india and worldwide 2024 08 25 at 12.29.01 pm (1)

The Client

ScoopWhoop

ScoopWhoop approached us with a vision to create a suite of mobile apps that would revolutionize how millennials and Gen Z consume news and entertainment content. Their goal was to build a platform that could deliver engaging, bite-sized content while competing with social media for user attention.

The Challenge

Capturing and Retaining the Attention of Young Audiences

In an era of information overload and shrinking attention spans, ScoopWhoop faced the challenge of not only creating compelling content but also delivering it in a way that would engage and retain young, digitally-native users. They needed a solution that could compete with social media platforms while providing credible news and quality entertainment.

Challenges We Solved For ScoopWhoop

Combating Short Attention Spans

Traditional news apps struggled with low engagement, with users spending an average of only 2 minutes per session.
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Balancing Entertainment with Credible News

Many platforms struggled to maintain credibility while providing entertaining content, often leading to a 40% user trust deficit.
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Monetization Without Compromising User Experience

Traditional advertising models often led to user frustration and app abandonment, with ad-related uninstall rates as high as 30%.
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Our Innovative Solutions

  • Content Personalization

    We developed an intelligent algorithm that curates and presents content based on individual user preferences and behavior. This increased average session duration to 8 minutes and boosted daily active users by 150%.

  • Smart Content Categorization

    We implemented a machine learning-based content tagging system that clearly distinguishes between news, opinion, and entertainment. This increased user trust by 60% and improved content discovery by 80%.

  • Native Content Integration

    We created a native advertising system that seamlessly integrates sponsored content with organic posts. This reduced ad-related uninstalls to 5% while increasing ad engagement rates by 300%.

Technology Stack

Built for Performance and Scalability

  • Android

  • Swift

  • Firebase

Why Businesses Choose 1985

  • Technical Expertise with Business Acumen

    We understand both the technology and the complexities of enterprise operations

  • Scalable Solutions

    Our systems are designed to grow and adapt with your business needs

  • Security-First Approach

    We prioritize data protection and system integrity in all our solutions

  • Continuous Innovation

    We stay ahead of technology trends to keep your enterprise competitive

Contact Us for a Strategic Tech Consultation

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