Pukka Life: Bridging Ancient Wisdom with Modern Technology

Transforming Ayurvedic Consultations for Unilever's Innovation Team

Pukka life

The Client

Pukka Life - Unilever's Innovation Team

Unilever, a global consumer goods company, tasked their innovation team with exploring a novel idea: creating a platform where users could quickly take an Ayurveda Dosha Quiz and find remedies, while also connecting with Ayurveda consultants for personalized advice.

The Challenge

Digitalizing Ayurveda for Modern Consumers

The challenge lay in creating a seamless, user-friendly platform that could accurately assess a user's dosha, provide relevant remedies, and facilitate consultations with Ayurvedic experts, all while maintaining the integrity of this ancient practice.

Challenges We Solved For Pukka Life

Creating an Engaging and Accurate Dosha Quiz

Developing a quiz that's quick yet comprehensive enough to provide accurate dosha assessments was crucial for user engagement and trust.
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Integrating E-commerce with Personalized Recommendations

Connecting quiz results to product recommendations and consultant services required a seamless integration within the Shopify ecosystem.
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Facilitating Ayurvedic Consultations

Creating a system for Ayurvedic consultants to offer their services and for users to book appointments presented logistical challenges.
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Our Innovative Solutions

  • Custom Shopify Application

    We developed a custom Shopify application featuring an intuitive, fast-loading Ayurveda Dosha Quiz. The quiz uses adaptive questioning techniques to ensure accuracy while keeping the user experience smooth and engaging.

  • Using Shopify's E-commerce Features

    We fully utilized Shopify's robust e-commerce features, creating a custom integration between the quiz results and product catalog. This allowed for personalized remedy recommendations based on the user's dosha profile.

  • Consultant Onboarding and Booking System

    We developed a comprehensive consultant onboarding process and an appointment booking system with calendar invites, seamlessly integrated into the Shopify application. This system allows for easy scheduling and management of consultations.

Technology Stack

Built for Performance and Scalability

  • Shopify

  • Payment Gateway

  • Custom Blog

Key Features

  • Custom Shopify Web App Design and Development

  • Ayurveda Dosha Quiz with personalized results

  • Ayurveda Consultants Onboarding system

  • Appointment booking with automatic calendar invites

  • Secure Payment Gateway Integration

  • Custom Blog Module for educational content

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