Petterr: Uniting Pet Lovers and Service Providers

Creating a Comprehensive Social and E-commerce Platform for the Pet Industry

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The Client

Petterr

Petterr approached us with a vision to create a unique platform that combines social networking for pet owners with an e-commerce marketplace for pet services and products. Their goal was to build a comprehensive ecosystem that caters to all aspects of pet ownership and care.

The Challenge

Integrating Social and Commercial Features Seamlessly

The pet industry, while thriving, lacked a unified platform that could effectively combine community engagement with commercial services. Petterr needed a solution that could foster meaningful connections among pet owners while also providing a trusted marketplace for pet-related products and services.

Challenges We Solved For Petterr

Balancing Social Engagement and Commercial Activities

Many platforms struggle to integrate social and e-commerce features without compromising user experience, often resulting in low engagement or conversion rates.
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Ensuring Trust in Service Providers and Products

Trust is crucial in the pet care industry, but verifying the quality of diverse services and products posed significant challenges.
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Personalizing User Experience for Diverse Pet Needs

Pet owners have widely varying needs based on their pets' species, breeds, and individual characteristics, making personalization complex.
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Our Innovative Solutions

  • Contextual Commerce Integration

    We developed a smart system that seamlessly integrates product and service recommendations within social interactions. This increased e-commerce conversion rates by 150% while maintaining high user engagement scores.

  • Robust Verification System

    We implemented a robust verification and review system for service providers and products. This increased user trust by 80% and led to a 200% increase in bookings for new service providers.

  • Multi-Factor Personalization

    We created an advanced system that personalizes content, product recommendations, and service suggestions based on detailed pet profiles. This improved user satisfaction by 70% and increased average time spent on the platform by 45%.

Technology Stack

Built for Performance and Scalability

  • Rails

  • WordPress

  • Swift

  • Twilio

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