GazabPost: Bridging the Digital Divide
Empowering Tier 2/3 Cities with Localized Hindi Content
Empowering Tier 2/3 Cities with Localized Hindi Content
GazabPost approached us with a vision to create a content platform specifically tailored for Hindi-speaking users in tier 2 and 3 cities of India. Their goal was to provide engaging, relevant, and easily accessible content to a rapidly growing digital audience often overlooked by mainstream platforms.
Catering to tier 2/3 cities presented unique challenges, including varying levels of digital literacy, limited internet connectivity, and the need for highly localized content. GazabPost needed a solution that could overcome these hurdles while delivering a compelling user experience.
We developed a lightweight app (less than 5MB) with advanced caching and offline reading features. This reduced data usage by 60% and allowed users to access content even without an active internet connection.
We implemented a sophisticated content recommendation system that learns from user behavior and local trends. This increased content engagement rates to 68% and improved average session duration by 150%.
We designed a simplified, icon-based UI with voice navigation support in multiple Hindi dialects. This reduced the learning curve, increasing new user retention by 80% and overall app usability scores by 95%.
Built for Performance and Scalability
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