Columbia Pacific Communities: Bringing Senior Living into the Digital Age

Transforming Online Engagement for a New Generation of Seniors

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The Client

Columbia Pacific Communities

Columbia Pacific Communities (CPC), a leading senior living community provider, recognized the need to modernize their online presence to better serve tech-savvy seniors and their families. They approached us to completely rebuild their website, aiming to create an engaging, informative, and accessible digital platform.

The Challenge

Bridging the Digital Divide

The senior living industry has traditionally lagged in digital adoption. CPC's existing website was outdated, difficult to navigate, and failed to showcase the vibrant lifestyle of their communities. The challenge was to create a website that appealed to both seniors and their adult children while effectively communicating CPC's unique value proposition.

Challenges We Solved For CPC

Poor User Experience and Accessibility

The old website had a bounce rate of 65% and an average session duration of just 45 seconds. It also failed to meet WCAG 2.1 accessibility standards, crucial for senior users.
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Lack of Engaging Content

The previous site relied heavily on text, failing to showcase the dynamic lifestyle at CPC communities. Virtual tour requests were low, at just 2% of site visitors.
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Inefficient Lead Capture and Nurturing

The old site's contact forms had a completion rate of only 10%, and there was no system for lead nurturing, resulting in a 5% conversion rate from lead to tour booking.
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Our Innovative Solutions

  • Intuitive, Accessible Design

    We implemented a user-centric design with clear navigation, larger fonts, and high-contrast options. The new site is fully WCAG 2.1 AA compliant. This reduced the bounce rate to 25% and increased average session duration to 3 minutes 20 seconds.

  • Rich Multimedia Experience

    We integrated virtual 360° tours, resident testimonial videos, and an interactive event calendar. This increased virtual tour requests to 15% of visitors and boosted overall lead generation by 200%.

  • Smart Lead Management System

    We implemented progressive profiling forms and integrated a CRM system with automated nurturing workflows. This increased form completion rates to 40% and improved lead-to-tour conversion to 20%.

Technology Stack

Built for Performance and Scalability

  • HTML

  • CSS

  • Wordpress

Why Businesses Choose 1985

  • Technical Expertise with Business Acumen

    We understand both the technology and the complexities of enterprise operations

  • Scalable Solutions

    Our systems are designed to grow and adapt with your business needs

  • Security-First Approach

    We prioritize data protection and system integrity in all our solutions

  • Continuous Innovation

    We stay ahead of technology trends to keep your enterprise competitive

Contact Us for a Strategic Tech Consultation

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